Branding

Client

ALZA is a non-profit organization based in Peru. Its mission is to empower the youth of Peru through education, aiming to reduce dropout rates and decrease the number of young people joining cartels.

Objective

Create a visual identity from scratch. Incorporate cultural elements into the design to give a sense of identity. Make it engaging yet meaningful, reflecting ALZA's educational purpose. Create a memorable brand.

Deliverable

• Trademark: logo
• Identity system: business cards and letter heads
• Website

Business cards

Letter Heads

Website

Style Guide

Process Book